This Bulletin issue is largely dedicated to geographical indications (GIs) as a strategic differentiation tool for producers. Particular attention is given to the mechanisms available for protecting geographical indications at national, international and European Union level. An insight into the relationship between trade marks and GIs is offered by an article of Mr Giancarlo Moretti. A contribution by Mr Massimo Vittori from oriGIn underlines the current challenges in protecting and enforcing GIs. Read our interview to learn the point of view of Mr Simone Calzi from the Consorzio del Prosciutto di Parma on the value of GIs for businesses and the challenges in effectively protecting them. Take a look at the article from CHAFEA and discover the recently reformed EU policy for promotion of agricultural products aiming to increase the awareness and recognition of EU quality schemes. As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new GI quiz.https://www.iprhelpdesk.eu/news/european-ipr-helpdesk-bulletin-issue-22