This Bulletin issue is largely dedicated to IP and innovation and their importance for business.An article from WIPO highlights the instances where IP has the potential of playing an important role in the process of taking innovative technologies to the marketplace and clarifies the difference between innovations and inventions.EUIPO aims to enhance the understanding of the role and contribution of trade secrets within the IP portfolio of EU companies while the next article, by the Community Plant Variety Office (CPVO), gives an overview of the relationship between IP, plant variety rights (PVRs) and innovation along with its importance for European SMEs.https://www.iprhelpdesk.eu/news/european-ipr-helpdesk-bulletin-issue-27