Digital technologies are changing the way music, films, TV, radio, books and the press are produced, distributed and accessed. New online services such as music streaming, video-on-demand platforms and news aggregators have become very popular, while consumers increasingly expect to access cultural content on the move and across borders. The new digital landscape will create opportunities for European creators as long as the rules offer legal certainty and clarity to all players. As a key part of its Digital Single Market strategy, the Commission has adopted proposals today to allow:
- Better choice and access to content online and across borders
- Improved copyright rules on education, research, cultural heritage and inclusion of disabled people
- A fairer and sustainable marketplace for creators, the creative industries and the press
Today, almost half of EU internet users listen to music, watch TV series and films or play games online; however broadcasters and other operators find it hard to clear rights for their online or digital services when they want to offer them in other EU countries. Similarly, the socio-economically important sectors of education, research and cultural heritage too often face restrictions or legal uncertainty which holds back their digital innovation when using copyright protected content, including across borders. Finally, creators, other right holders and press publishers are often unable to negotiate the conditions and also payment for the online use of their works and performances.
Altogether, today’s copyright proposals have three main priorities:
1. Better choice and access to content online and across borders
With our proposal on the portability of online content presented in December 2015, we gave consumers the right to use their online subscriptions to films, music, ebooks when they are away from their home country, for example on holidays or business trips. Today, we propose a legal mechanism for broadcasters to obtain more easily the authorisations they need from right holders to transmit programmes online in other EU Member States. This is about programmes that broadcasters transmit online at the same time as their broadcast as well as their catch-up services that they wish to make available online in other Member States, such as MyTF1 in France, ZDF Mediathek in Germany, TV3 Play in Denmark, Sweden and the Baltic States and AtresPlayer in Spain. Empowering broadcasters to make the vast majority of their content, such as news, cultural, political, documentary or entertainment programmes, shown also in other Member States will give more choice to consumers.
Today's rules also make it easier for operators who offer packages of channels (such as Proximus TV in Belgium, Movistar+ in Spain, Deutsche Telekom’s IPTV Entertain in Germany), to get the authorisations they need: instead of having to negotiate individually with every right holder in order to offer such packages of channels originating in other EU Member States, they will be able to get the licenses from collective management organisations representing right holders. This will also increase the choice of content for their customers.
To help development of Video-on-Demand (VoD) offerings in Europe, we ask Member States to set up negotiation bodies to help reach licensing deals, including those for cross-border services, between audiovisual rightholders and VoD platforms. A dialogue with the audiovisual industry on licensing issues and the use of innovative tools like licensing hubs will complement this mechanism.
To enhance access to Europe's rich cultural heritage, the new Copyright Directive will help museums, archives and other institutions to digitise and make available across borders out-of commerce works, such as books or films that are protected by copyright, but no longer available to the public.
In parallel the Commission will use its €1.46 billion Creative Europe MEDIA programme to further support the circulation of creative content across borders . This includes more funding for subtitling and dubbing; a new catalogue of European audiovisual works for VoD providers that they can directly use for programming; and online tools to improve the digital distribution of European audiovisual works and make them easier to find and view online.
These combined actions will encourage people to discover TV and radio programmes from other European countries, keep in touch with their home countries when living in another Member State and enhance the availability of European films, including across borders, hence highlighting Europe's rich cultural diversity.
2. Improving copyright rules on research, education and inclusion of disable people
Students and teachers are eager to use digital materials and technologies for learning, but today almost 1 in 4 educators encounter copyright-related restrictions in their digital teaching activities every week. The Commission has proposed today a new exception to allow educational establishments to use materials to illustrate teaching through digital tools and in online courses across borders.
The proposed Directive will also make it easier for researchers across the EU to use text and data mining (TDM) technologies to analyse large sets of data. This will provide a much needed boost to innovative research considering that today nearly all scientific publications are digital and their overall volume is increasing by 8-9% every year worldwide.
The Commission also proposes a new mandatory EU exception which will allow cultural heritage institutions to preserve works digitally, crucial for the survival of cultural heritage and for citizens' access in the long term.
Finally, the Commission is proposing legislation to implement the Marrakesh Treaty to facilitate access to published works for persons who are blind, have other visual impairments or are otherwise print disabled. These measures are important to ensure that copyright does not constitute a barrier to the full participation in society of all citizens and will allow for the exchange of accessible format copies within the EU and with third countries that are parties to the Treaty, avoiding duplication of work and waste of resources.
3. A fairer and sustainable marketplace for creators and press
The Copyright Directive aims to reinforce the position of right holders to negotiate and be remunerated for the online exploitation of their content on video-sharing platforms such as YouTube or Dailymotion. Such platforms will have an obligation to deploy effective means such as technology to automatically detect songs or audiovisual works which right holders have identified and agreed with the platforms either to authorise or remove.
Newspapers, magazines and other press publications have benefited from the shift from print to digital and online services like social media and news aggregators. It has led to broader audiences, but it has also impacted advertising revenue and made the licensing and enforcement of the rights in these publications increasingly difficult.The Commission proposes to introduce a new related right for publishers, similar to the right that already exists under EU law for film producers, record (phonogram) producers and other players in the creative industries like broadcasters.
The new right recognises the important role press publishers play in investing in and creating quality journalistic content, which is essential for citizens' access to knowledge in our democratic societies. As they will be legally recognised as right holders for the very first time they will be in a better position when they negotiate the use of their content with online services using or enabling access to it, and better able to fight piracy. This approach will give all players a clear legal framework when licensing content for digital uses, and help the development of innovative business models for the benefit of consumers.
The draft Directive also obliges publishers and producers to be transparent and inform authors or performers about profits they made with their works. It also puts in place a mechanism to help authors and performers to obtain a fair share when negotiating remuneration with producers and publishers. This should lead to higher level of trust among all players in the digital value chain.
Towards a Digital Single Market
As part of the Digital Single Market strategy presented in May 2015, today's proposals complement the proposed regulation on portability of legal content (December 2015), the revised Audiovisual Media and Services Directive, the Communication on online platforms (May 2016). Later this autumn the Commission will propose to improve enforcement of all types of intellectual property rights, including copyright.
Today's EU copyright rules, presented along with initiatives to boost internet connectivity in the EU (press release – press conference at 15.15 CET), are part of the EU strategy to create a Digital Single Market (DSM). The Commission set out 16 initiatives (press release) and is on the right track to deliver all of them the end of this year.
For more information
More on text and data mining (TDM)
